Dating App Statistics 2025: Usage, Match Rates, Satisfaction and Safety
You’re not imagining it. Online dating has reshaped how many people meet, date, and build long-term relationships. This guide gives you clear, citable dating app statistics for 2025.
Key stats (TL;DR)
350M+ people use dating apps worldwide; industry revenue reached $6.18B in 2024.
30% of U.S. adults have used a dating site or app.
1 in 10 partnered U.S. adults met their current partner online; among partnered under-30s it’s 1 in 5.
Tinder ≈ 60M active users and 9.6M subscribers (2024). Hinge ≈ $550M revenue (2024).
Romance-scam losses totaled $1.14B in 2023; older adults reported substantial losses in 2024.
| Overview | You’re not imagining it. Online dating has reshaped how many people meet, date, and build long-term relationships. This guide brings together clear, citable 2025 dating app statistics to help readers and reporters alike. |
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| Key stats (TL;DR) |
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| How big is online dating? | The market keeps growing: 350M+ users worldwide and about $6.18B in 2024 revenue. In the U.S., roughly three in ten adults say they’ve ever used a dating site or app. |
| Who uses dating apps? | Usage is highest among younger adults and LGBTQ+ Americans. About 53% of adults under 30 have used a dating app/site; 30–49 ≈ 37%; 50–64 ≈ 20%; 65+ ≈ 13%. Among U.S. online-dating users, Tinder is the most widely used brand. |
| Do people meet partners online? | Yes. Roughly 1 in 10 partnered adults met their current partner online; among partnered under-30s ≈ 1 in 5. The share is even higher among partnered LGB adults. |
| Match rates & outcomes | There’s no single public “match rate”—apps define “match” differently and rarely publish it. Useful proxies include: share who met partners online, % who pay for features, and brand snapshots like Tinder’s scale and Hinge’s revenue. |
| Experience & satisfaction | Experiences are mixed. About half of users describe their overall experience as positive; many report a mix of excitement and disappointment. Men more often worry about too few messages; women more often feel overwhelmed. |
| Safety & scams | Safety perceptions are split, and negative experiences aren’t rare: nearly half of ever-users report at least one unwanted behavior (e.g., unsolicited sexual content or persistent contact). Financially, romance-scam losses remain high, with particularly large totals among older adults. |
| Biggest apps right now | Tinder remains largest by scale (~60M MAU; 9.6M subscribers, 2024). Hinge continues to grow (~$550M revenue, 2024). Industry-wide revenue is ~$6.18B (2024). |
The Growth of Online Dating Over Time
Ten years ago, online dating still carried stigma. People whispered about “meeting online” as though it was unusual. Fast forward to now, and dating apps have become a completely normal way to meet someone. Pew Research shows steady growth from around 11% of adults in 2013, to nearly 30% today saying they’ve used a dating site or app.
As a therapist, I notice this shift in sessions. Couples often say, “Oh, we met on Hinge,” as casually as someone would once have said, “We met at a coffee shop.” It’s part of everyday life now.
How Dating Apps Shape Our Culture
Dating apps don’t just help people meet; they’ve also reshaped relationship culture. With access to a much wider pool of people, individuals are more likely to meet across cultural, racial, or geographic lines. First dates are often shorter and lower pressure, a quick coffee or even a video chat before meeting in person.
For LGBTQ+ individuals and people in rural areas, apps have opened doors that might never have existed locally. Instead of waiting to “bump into” the right person, people can now connect with others who share their values and interests, regardless of location.
Benefits Beyond Romance
While romance is the obvious goal, not everyone joins a dating app for long-term love. Some people are looking for friendships, networking opportunities, or even just confidence boosts from realizing that others are interested in them.
For clients who are working on self-esteem, creating a profile and seeing matches can feel like practice in self-acceptance. And using dating apps can be a chance to practice boundary setting and clear communication. Learning to say “no thank you” politely or to state what you’re looking for clearly are skills that carry into every relationship, not just romantic ones.
Challenges and Criticisms
Of course, there are challenges too. One of the most common is choice overload, the feeling of being burnt out from too many options and too much swiping. People may get discouraged when conversations don’t go anywhere, or when ghosting becomes the norm.
There are also privacy and security concerns. Dating apps require sharing personal information, and users sometimes feel uneasy about who sees that data. And the business model itself can be frustrating. Many apps profit by keeping people searching rather than helping them find lasting connection.
In therapy, I often hear the stress these experiences create. Feeling ignored, rejected, or unsafe online can chip away at confidence. Naming these challenges is an important step toward navigating them with resilience.
The Future of Online Dating
Looking forward, online dating will keep evolving. Artificial intelligence is starting to play a bigger role in matchmaking by suggesting profiles based on behavior, not just swipes. Video-first platforms are becoming more common, where people meet via short calls before committing to a date.
Safety features are also advancing. Apps are adding identity verification, scam detection, and nudges toward healthier communication. Some are even partnering with therapists and coaches to offer relationship tips inside the app.
What does this mean for you? In the next five years, online dating may feel more personalized, safer, and less overwhelming. And if it ever feels like too much, therapy can provide a reset, helping you manage expectations and find healthier ways to connect.
Sources
Business of Apps — Dating App Market
Business of Apps — Tinder statistics
Business of Apps — Hinge statistics
FTC — Data Spotlight: Romance scams (2024 overview of 2023 losses)
Last updated: September 10, 2025.
FAQ
How many people use dating apps in 2025?
Industry analysts estimate 350M+ users worldwide, with $6.18B in 2024 revenue. Business of Apps
What share of Americans have used a dating app?
30% of U.S. adults say they have used one, a stable figure across recent years. Pew Research Center
How many couples meet online now?
About 1 in 10 partnered adults met their current partner on a site or app; among partnered adults under 30 it is 1 in 5. Pew Research Center
Which app is the largest by paying users?
Tinder reported 9.6M subscribers and roughly 60M active users in 2024. Business of Apps
Are dating apps safe?
Americans are split on safety, and 48% of people who have used apps report at least one unwanted behavior. Financial losses from romance scams reached $1.14B in 2023, with significant impact on older adults in 2024. Pew Research CenterFederal Trade CommissionFederal Bureau of Investigation
